- A Complimentary Interview with Experienced Marketing And Advertising Consultants-- This is the first step in our process. Before we EVER make
recommendations regarding your business’ marketing
strategy, our advertising and marketing consultants take considerable time to listen and
understand your business history, current status, and
plans for future growth.
- Market Research--
After an in-depth consultation, the next step is to fully
research national and local trends in your industry. With
this information our marketing and advertising consultants can fine tune your target demos and
their media and purchasing habits.
- Marketing Strategies &
Solutions-- Once the research is analyzed, we
create effective marketing strategies based on the trends
that have been uncovered. The strategies are customized to
your short and long term goals and available marketing
budget. This thorough process is one of the primary reasons Edge Media is a leading interactive agency and stands out among advertising agencies in Phoenix, AZ and nationally!
- Media Planning--
Media planning is the next step in implementation of the
marketing strategy. Based on the media habits uncovered in
the research process, our expert advertising and marketing consultants then research the appropriate
media outlets, whether it be television, radio, print,
online, or direct mail. We match your target demos with
the demographics of the media chosen for use.
- Media Purchasing--
The media outlets that were chosen in the planning phase
as best suited to reach your target demos are then
contacted and rates negotiated. The most cost effective
media is then purchased by our marketing and advertising consultants on your behalf.
- Media Creation--
This includes integrating our research based strategy into the creation of your commercials, whether they are TV or radio commercials, infomercials, print or
internet ad design, social media, blogs, or mobile marketing. Our research based strategy goes across every platform.
This includes logos, print pieces such as brochures,
portfolios, booklets, documentaries, etc – anything you
might need to put into the hands of your potential
Design--Be ready for the next convention with show
stopping displays. You have about thirty seconds
to get someone's attention at a trade show--make the
most of it!
- Website concept design,
creation, and implementation-- In today’s
competitive marketplace, a website if generally a must
have for businesses, as a great deal of product/service
research takes place online prior to potential customers
ever contacting their desired product/service provider. A website is only as good as the strategy behind it, as you have have site visitors and be able to communicate to your visitors - it all starts with the marketing strategy behind the site!
Engine Optimization, Social Media, and Optimized Blogging-- It is great to have a website,
but more important that people find it! Let us
optimize your site to increase traffic. Let us create and manage your social media accounts to achieve optimal results! And, let us create keyword optimized blogs to make your blogging efforts work ten times harder to deliver results! Listen to audio file and download a quick "how to" presentation on the market research page. Click here: http://www.edgemedia.biz/index-6.html !
Advertising-- 85% of all consumers now research on
the web prior to making major purchases or
decisions. Make sure people know you are in
- Public Relations-- Some
businesses have great stories to tell, and the public
relations function will be an important piece of an
overall business growth strategy. This process includes
story writing, creation of press releases, and scheduling
Mail-- From start
to finish we can do the research, target the demographics,
obtain the list, create the mail out, and then get it
mailed! No more hassle for you!
Support-- Make sure your business is healthy from
the inside out. How you structure your company
makes a huge difference in how successful it is.
Vickie Isaac, Edge Media's President/Owner, is also a
professor that teaches leadership, administration,
ethics and marketing courses. She offers business
consultation and seminars to promote healthy growth
based on solid research and experience
- Mobile Agency Solutions--Mobile marketing is no longer the future, it is the here and now. Using text messages to deliver product or service information to consumers is the most direct marketing channel available today. As a mobile advertising agency, we believe this marketing channel will bring increased sales revenues for our clients and will position them to be leaders in their industries, taking market share from non-adopters of this powerful technology. Our SMS marketing software, Edge Mobile, is easy to use, cost effective, and allows users to deliver opt-in bulk SMS messages to consumers. Click here for more information.
- Interactive Digital Solutions--Businesses are concerned about the expertise, time and money it takes to keep up with rapidly evolving online communications channels including social media, blogging, and search engine optimization. We have created an easy, affordable solution to keeping up that brings everything together into one place and generates exceptional online exposure. For a demo of Interactive Digital Solutions CLICK HERE.