Edge Media

Marketing Consultation-- This is the first step in our process. Before we EVER make recommendations regarding your business’ marketing strategy, we take considerable time to listen and understand your business history, current status, and plans for future growth.
Market Research-- After an in-depth consultation, the next step is to fully research national and local trends in your industry. With this information we can fine tune your target demos and their media and purchasing habits.
Marketing Strategies & Solutions-- Once the research is analyzed, we create effective marketing strategies based on the trends that have been uncovered. The strategies are customized to your short and long term goals and available marketing budget.
Media Planning-- Media planning is the next step in implementation of the marketing strategy. Based on the media habits uncovered in the research process, we then research the appropriate media outlets, whether it be television, radio, print, online, or direct mail. We match your target demos with the demographics of the media chosen for use.
Media Purchasing-- The media outlets that were chosen in the planning phase as best suited to reach your target demos are then contacted and rates negotiated. The most cost effective media is then purchased on your behalf.
Media Creation-- This includes writing your commercial copy and producing any TV or radio commercials, infomercials, print or internet ad design.
Graphic Design-- This includes logos, print pieces such as brochures, portfolios, booklets, documentaries, etc – anything you might need to put into the hands of your potential customers.
Exhibit/Display Design--Be ready for the next convention with show stopping displays. You have about thirty seconds to get someone's attention at a trade show--make the most of it!
Website concept design, creation, and implementation-- In today’s competitive marketplace, a website if generally a must have for businesses, as a great deal of product/service research takes place online prior to potential customers ever contacting their desired product/service provider.
Search Engine Optimization-- It is great to have a website, but more important that people find it! Let us optimize your site to increase traffic!
Internet Advertising-- 85% of all consumers now research on the web prior to making major purchases or decisions. Make sure people know you are in business.
Public Relations-- Some businesses have great stories to tell, and the public relations function will be an important piece of an overall business growth strategy. This process includes story writing, creation of press releases, and scheduling of interviews.
Direct Mail-- From start to finish we can do the research, target the demographics, obtain the list, create the mail out, and then get it mailed! No more hassle for you!
Organizational Support-- Make sure your business is healthy from the inside out. How you structure your company makes a huge difference in how successful it is. Vickie Isaac, Edge Media's Director, is also a professor that teaches leadership, administration, ethics and marketing courses. She offers business consultation and seminars to promote healthy growth based on solid research and experience.