Press Release

Edge Media Chosen as Mobile Platform Provider for Family Research Council
Aug. 18, 2009, Phoenix, AZ

Edge Media is pleased to announce that the Family Research Council has chosen Edge Media's mobile marketing platform, Edge Mobile, to provide mobile (text message) communications to their subscribers. Edge Media's SMS marketing software will allow the Family Research Council to deliver text based action alerts with information and links to websites to take action, as well as phone numbers for immediate calls to legislators regarding key issues. Integrating text message communications with the mobile web creates an increase in immediate responses for call to action messaging.

Edge Mobile™ provides our clients with an internet based software system that permits instant and/or timed mass communications via text message to subscribers, as well as database collection, reporting, text based coupon delivery, mobile contesting, voting, and live chat via text message.

Vickie Isaac, President and Owner of Edge Media, commented on the providing the mobile platform for the Family Research Council, "We are honored to be chosen by the Family Research Council to provide their mobile communications platform. Their work is of critical and timely nature. Average response times to text messages is five minutes, compared to average response times to e-mail at approx. twenty four hours. Delivery of information through a text message adds a fast moving and very effective communications channel to their communications arsenal and will integrate well with their radio, print, online, and television campaigns."

About Family Research Council: Family Research Council (FRC) is dedicated to the promotion of marriage, family and the sanctity of human life in national policy. They are headquartered in Washington D.C. FRC President, Tony Perkins, is a former member of the Louisiana legislature, and is recognized as a legislative pioneer for authoring measures like the nation's first Covenant Marriage law. Through books, pamphlets, media appearances, public events, debates and testimony, FRC's team of experienced policy experts review data and analyze proposals that impact family law and policy in Congress and the executive branch. FRC also strives to assure that the unique attributes of the family are recognized and respected through the decisions of the courts and regulatory bodies. FRC has offices in Washington, D.C., and is reachable online at http://www.frc.org.

About Edge Media: Edge Media is a full service leading interactive advertising agency dedicated to providing its clients with cutting edge technology and innovative marketing strategies via a wide range of services that include consultation, market research, media planning/purchasing/creation, graphic and web design, search engine optimization, internet advertising, public relations, organizational support, social media, and SMS marketing software. Edge Media has offices in Phoenix, AZ and is reachable online at http://www.edgemedia.biz and 602-943-2030.